A key finding of the seventh annual Advertiser Opinions on Media Survey by Media Audits has revealed that advertisers’ budgets are set to rise by an average of only 3% this year. This is down from 6% in 1995 and falls short of media inflation predicted at 10% for television and 5% for press during… Continue reading Advertisers Increase Pressure For Improved Media Value
The first episode in the new series of LWT’s drama series The Knock has entered the top thirty at number 15. Watched by 10.78 million viewers it attracted a consolidated share of viewing of 46%. This was the only ITV programme to get a share of audience over 40% for Sunday night.BBC2’s coverage of the… Continue reading TV Viewing Summary W/e 28/04/96
IPC Magazines’ Loaded was announced COMAG Consumer Magazine of the Year for the second year running. The award, presented at the PPA Magazines ’96 Awards, was for editorial and publishing excellence.The title’s publisher, Andy McDuff, was awarded Publisher of the Year for Consumer Magazines. The award for Business and Professional Magazine of the Year went… Continue reading Loaded Wins Top Award At PPA
The BBC announced today its plans for using digital technology to broaden its broadcasting activities. BBC Director-General John Birt pledged a dynamic new range of quality broadcasting services providing even better value in exchange for the licence fee. The ‘digital dividend’ will provide licence payers with: BBC1 and BBC2 broadcast in a cinema-style widescreen format… Continue reading BBC Outlines Digital Plans
The Magic of Magazines opening session at the PPA conference saw Tom Purves, managing director of BMW outlining the role of magazines in the BMW media mix. He outlined 3 BMW perspectives: How magazines work BMW’s requirements from media Future predictions How magazines workAdvertising in magazines achieves not only awareness, but can provide in-depth information… Continue reading The Magic Of Magazines – 1996
Virgin Cinemas has announced a major expansion plan to build 18 new multiplexes within the next four years, doubling its total multiplex cinema chain to 37 sites.As part of this accelerated multiplex strategy the majority of the traditional cinemas are to be sold: ABC Cinemas recently bought 90 ‘high street’ cinemas from Virgin for £68… Continue reading Virgin Expands Multiplex Cinemas
Capital Radio plc has today announced pre-tax profits of £15.6 million, up 23% on last year. Turnover, at £38.1 million is up by 19% year on year.National advertising revenues have increased by 29% on last year; Ian Irvine, Chairman of Capital said this reflects radio’s share of total display advertising increasing from 2.8% in 1992… Continue reading Capital Radio Profits Up 23%
NBC Super Channel has announced that Barry Leffler has been appointed as Director of Creative Services and Station Marketing, effective immediately.He joins NBC Super Channel from WTVJ, an NBC-owned and operated station, where he was Vice President of Creative Services & Programming for 4 years. He will be responsible for overseeing both NBC and CNBC’s… Continue reading NBC Appoints Marketing Director
The Telegraph has today denied trade press reports that it is joining forces with the Express to launch a joint advertising sales house. The rumour comes as Stephen Grabiner, managing director of the Telegraph leaves to join United News and Media as Executive Director, Newspapers. He will be succeeded by Jeremy Deedes, currently the company’s… Continue reading Telegraph Denies Express Sales Rumours
