CIA MediaLab’s latest Sensor survey has revealed that 73% of Britain’s adults believe that teenage magazines should display reading age guidelines. The news follows the proposals to introduce a “parental guidance” system for teenage magazines from Tory MP Peter Luff, as the Home Office plans to issue a warning to magazine editors.The over-25s, not surprisingly,… Continue reading Support For Teenage Magazines’ Age Guidelines
Research published by NOP shows that over 150,000 people have used the Internet to purchase products and services in the past six months.The growing propensity to shop over the Internet is shown by the survey of 1,000 users: 9% said they would consider buying holidays through the Internet; 11% would consider buying books; 12% software;… Continue reading Internet Shopping Increasing
In what is turning out to be an excellent year for cinema so far, this weekend saw cinema box office records broken again, with £7.7 million being taken across the Top 15 films; the previous record was for the weekend 5th-7th January this year, when £7.2 million was taken. Before that, the next highest taking… Continue reading Biggest Cinema Weekend Ever
The Radio Authority has advertised a new regional licence to cover part of the East Midlands, including Leicester, Nottingham and Derby. The licence will be FM, and should cover more than 1.5 million adults.The Authority will be taking into consideration applicants’ proposals to “cater for the tastes and interests of listeners in this region, and… Continue reading Regional Radio Licence Advertised For East Midlands
According to a report in today’s issue, UKPG has obtained a dummy copy of Mohamed al-Fayed’s planned Sunday paper, Life on Sunday.Printed on the Cardonald presses of the Mirror Group in Scotland, the dummy shows that the paper will be aimed at young radical readers. The 272 pages have five sections: news; arts and showbiz;… Continue reading New Sunday Paper Planned
L!ve TV, the London-based cable channel owned by Mirror Group has confirmed that it has signed a deal with Trinity International to form Liverpool Live, a cable channel for Merseyside.Liverpool Live will be the third affiliate of Mirror Group’s Live TV; the others being Birmingham (in association with Midland Independent Newspapers) and Westminster. The launch… Continue reading L!ve TV Expands To Liverpool
More ABC figures have been released: Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Ch Ski Survey (Jan-Dec) 22,194 20,973 -5.5 -1,221 TV Hits 203,424 192,034 -5.59 -11,390 Right Start 56,911 52,966 -6.93 -3,945 Practical Woodworking 32,798 27,008 -17.65 -5,790 Living (closed) 131,296 106,297 -19.04 -24,999 Complete Car 56,751 40,089 -29.35 -16,662 Modern Painters –… Continue reading Latest July-December ABC Figures
The next MRG Evening Meeting will be on Broadcast Sponsorship Research. There will be two speakers, Ivor Millman of TSMS and Jim Kite of BSkyB. Ivor will be talking about ITV’s latest research initiative with Millward Brown and some recent TOM results. Jim will be presenting the results from some new qualitative research, comparing how… Continue reading MRG Evening Meeting – Broadcast Sponsorship Research
Emmerdale last night emerged as the victor in its hour long special pitched against BBC1’s Eastenders. According to unofficial overnights, Emmerdale attracted 13.3 million viewers, and a 54% share of the audience.Eastenders, which was head-to-head with Emmerdale for its second half hour, attracted 9 million viewers, over 7 million viewers fewer than the previous Thursday.Last… Continue reading Emmerdale Beats Eastenders To Thursday Viewers
Ireland’s independent radio stations have increased their lead over R.T.E. Radio 1 by three points, according to the latest J.N.L.R./M.R.B.I. Listenership Survey. The 1995 survey shows that the independents have a market share of 44% (up 1%) compared to R.T.E. Radio 1 at 38% (down 2%) and 2FM at 22% (up 1%).The Independent Radio and… Continue reading Success For Irish Independent Radio
