Commercial Union’s sponsorship of London’s Burning on the ITV Network has won the Hollis Corporate Sponsorship of the Year Award for 1995. The award was presented yesterday at the Eighth Sponsorship Conference.Martin Lowde, Head of Sponsorship at Laser, who put the deal together, said, “The synergy between London’s Burning, the fire brigade and Commercial Union’s… Continue reading Commercial Union Sponsorship Wins Award
Air Canada has signed the first programme sponsorship contract with BBC World; it is to take front and end breaks on the Naked Hollywood programmes. The first episode airs this weekend, Sunday 18 February, at 2105 CET. BBC World is the advertising funded 24-hour international news and information channel for Europe.Naked Hollywood looks behind the… Continue reading BBC World In First Programme Sponsorship
New research released by Classic FM shows that Classic FM listeners account for approximately 16% of all expenditure on fresh foods and packaged groceries in the UK; this share increases significantly for those markets and brands emphasising attributes such as health, quality and tradition. Purchasing by Classic FM listeners of own label products in retailers… Continue reading Classic FM Research Into FMCG Market
The BBC’s decision to switch The X-Files from BBC2 to BBC1 has paid off with the show entering the top thirty programmes list for the first time. The episode broadcast on 30th January was watched by 9.44 million viewers and had a 45% consolidated share of the viewing audience.Channel 4’s new documentary series Seasiders about… Continue reading X-Files Prove Excellent For BBC1
Nominations for the 1996/7 MRG Committee should be entered now; all nominees must submit a 30 word synopsis on why they wish to be elected to the committee.Committee members have to help in all MRG activities, from organising and chairing evening meetings through to helping with the conference. Applications must be returned to Nick Hiddleston… Continue reading MRG Committee Nominations
In its December Monthly Report, the ASA pointed out that the industry will need to work hard to improve the image of prize draw promotions. This comes after various complaints from the public.One promoter promised ‘a fabulous cash prize’ to those who revealed 21 on their scratch card. The promoter neglected to mention that every… Continue reading ASA Criticises Prize Draw Promoters
Laurence Haselhurst, Media and Marketing Services Manager of Pedigree Petfoods, pointed out that the advertising industry should follow two basic principles: competition and complementarity. Competition in order to raise standards and keep prices down, and complementarity in order to maintain coverage of the whole population. The situation in television is not satisfactory he said because… Continue reading ISBA Conference: Fragmented Future
Register Meal’s December Top Ten Brands Data has now been released. The biggest spender for television for December was BT Call Stimulation, with £2.62m, none of which was spent on satellite channels. The second highest spender this December, Woolworths with £2.5m, was last December’s highest spending brand.Radio in December saw Dixons spending the most, £425,000,… Continue reading Register Meal Top Brands
More ABCs have been released: Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Ch Slimmer 85,309 93,031 9.05 7,722 Caravan Plus – 12,230 – – Which Motorcaravan? – 6,862 – – Electronics – The Maplin Magazine – 17,282 – – Motorcaravan & Motorhome Monthly – 23,259 – –
An industry under threat was the context of ISBA’s Policy Conference this year ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996 – Keynote Speech
