New data released today by the British Medical Association shows that tobacco advertising hooks children aged 11-14 to smoking in far greater numbers than adults.The data compares the top ten brands advertised with those smoked by children and adults, and shows that three out of four of the most heavily advertised brands also figure in… Continue reading Tobacco Advertising Hooks Children – Ban Called For
Reed Regional Newspapers, which have been for sale since July, have been sold to the management team, backed by US based investment firm Kohlberg Kravis Roberts & co.The 129 reed titles were sold for £205 million, and will transfer over from Reed Elsevier at the end of December. Jim Brown who will be chairman and… Continue reading Reed Regionals Bought By Management
CIA’s MediaLab has examined British attitudes towards nudity in advertising and found that 76% of adults agree that nudity should only be allowed in ads if it is relevant to the product. This percentage is higher among women and the over 55s, while the 35-44 year old group is most likely to disagree with this… Continue reading Nudity Should Only Be Allowed In Some Ads
Virgin Television has won the right to challenge the ITC’s decision to award the Channel 5 licence to Channel 5 Broadcasting. A High Court judge has today ruled that the ITC’s decision was flawed by “illegality, irrationality and procedural impropriety.” The challenge will be heard in the High Court in the new year.The original shareholders… Continue reading Virgin To Challenge ITC
The latest recall study from the Cinema Advertising Association focused on 9-14 year old cinemagoers that had been exposed to an ad for the Cartoon Network. Over 60% of the cinemagoers could recall the Cartoon Network ad and 59% gave an accurate description of the ad the following day. Of those who saw the ad,… Continue reading Cinema Ad Achieves 60% Recall Among Children
Yorkshire television’s Sunday night drama series Heartbeat has for the third time this year knocked Coronation Street off the top programme slot. The episode shown on Sunday 12th November attracted an audience of 18.17 million viewers and a 67% share of viewing for its timeslot.The network television premiere of Whitney Houston and Kevin Costner’s film… Continue reading TV Viewing Summary W/E 12/11/95 – Heartbeats All The Rest
In what is billed as the ‘first management buy-out in radio’ The Radio Partnership Ltd, a company set up by Neil Robinson and John Josephs, former chairman and MD of Metro Radio Group has bought Bradford based The Pulse (FM) and its sister AM station Great Yorkshire Gold from EMAP for £4,600,000. The buyout funding… Continue reading Management Buyout For The Pulse And Great Yorkshire Gold
The IPA’s third quarter Trends in TV report, out today, continues to show the long term declining trend in total TV vieiwing. The main points of the report are as follows:Across All TV average daily hours of viewing amongst individuals continues to fall: Q1 Q2 Q3 Q4 Full Year 1992 4.13 3.52 3.55 4.03 3.81… Continue reading IPA Third Quarter TV Trends Report
The ITC has announced that Peter Rogers is to be its new Chief Executive, taking over from David Glencross next March. Rogers is currently the ITC’s Deputy Chief Executive and Director of Finance.Emap Apex and Choice Publications have restructured their advertising sales departments. Loredana Roberts, currently Ad Director for Emap Apex has been promoted to… Continue reading ITC Chief Executive
TDI has confirmed it is buying BTA’s bus interests from Maiden Outdoor. The acquisition will give TDI a 61% share of the sector, covering 22,500 UK buses and 75% of the UK adult audience.This acquisition takes TDI closer to its goal of offering clients national penetration. New areas that will be covered following the deal… Continue reading TDI To Buy BTA Bus Interests
