Today saw the unveiling of the results of the second Ironing Board Study on commercial radio, the first was conducted 15 years ago. The study, which was commissioned by MSM and Newslink, looks at how people recall radio commercials while busy concentrating on another activity.CCC which was commissioned to conduct the study had to replicate… Continue reading Ironing Board II Study
Granada has announced a 32% increase in pre-tax profits to £351.3m for the year to September 1995. The Television division recorded an increase in operating profits of 65% to £140m, making it the largest contributor to the company’s profits. This is partly attributed to a full year’s contribution from LWT. Advertising revenues increased by 4%… Continue reading Granada Results
Rupert Murdoch’s News Corporation has taken a step further in its path to global media domination with the launch of a satellite television service to the fast-growing Latin American and Caribbean markets.News Corporation together with its partners, Organizacoes Globo of Brazil, Grupo Televisa of Mexico and Telecommunications Inc of the USA hope to transmit 50… Continue reading News Corporation Expands In Latin America
Patrick Burton of Allied Domecq has called for the Audit Bureau of Circulations to reform; “ABC must fulfil the needs of advertisers and agencies or someone else will do it, eg the BPA). He also issued a reminder that “circulation is not the be all and end all”. He was speaking at the ABC’s Annual… Continue reading ABC Must Reform To Survive
IPC is claiming that Muzik, its specialist dance title has taken the majority share in the record company advertising within the dance music magazine market after just five issues.Muzik holds 41% of all advertising from this market, as well as a significant amount from the club sector. IPC claims it has brought in a considerable… Continue reading IPC Claims Muzik Success
Last night’s showing of the Princess Diana interview attracted over 23 million viewers, according to unofficial overnight viewing figures. At its peak, at 22:15, the interview gained a 43.5 TVR, or 23.2 million individuals.The programme, which started at 9:40pm, on BBC1, attracted a share of 64.3% of individuals at its start, climbing to 82.9% at… Continue reading Princess Dianorama Attracts 23.2 Million Viewers
The Daily Mail and Daily Star are both running promotions this week in attempt to pick up Today readers. The Daily Mail is being delivered free to all Today readers who had the newspaper home delivered. Then for the next eight weeks Today readers will be offered the Daily Mail at half price.The Daily Star… Continue reading Mail And Star Pitch For Today Readers
Mike Baker, Advertisement Marketing Controller at IPC delivered the award- winning paper of the Conference, “Researching specialist or small-scale audiences – The IPC Experience”.He began by highlighting that specialist or minority media suffer in terms of research; ie cable has no BARB data, radio has little product data and regional press has to graft together… Continue reading Helping To Control The Business – New Research Solutions (Part
Two)
Neil Shepherd Smith, Technical Consultant to JICREG, gave a paper entitled “The creation of a currency – JICREG”. He related the history of how JICREG started; in 1989 there was no industry research for the regional press. A readership survey like the NRS for regional titles would have cost over £12m, so JICREG was formed… Continue reading Helping To Control The Business – New Research Solutions
Roy Edmonson, Marketing Director of Levi-Strauss gave a paper entitled “Using Media to Mass Market a Cult”. He began by asking us to ponder whether the contrasting yet popular programmes such as Ab Fab and Coronation Street are of mass appeal or cult status … Cults are generally seen as having a more select appeal,… Continue reading Advertisers – Making The Most Of It. (Part Two)
