Zenith Media have published their UK Media Yearbook 1995. Research carried out has revealed that advertising spend has continued to rise, in 1994 by 9.5%, and is expected to rise in 1995 by 8.8%, despite persistent gloom about negative equity, job security and interest rates.The research found that whether the economy is headed for a… Continue reading UK Media Yearbook
As a result of Emap’s successful bid for Metro, it must now sell its Bradford licences, Pulse and Great Yorkshire AM West, to comply with the government ruling which restricts the holding of overlapping licences and the 15% point limit set out in the Broadcasting Act 1990.Emap has to reduce its share in the Bradford… Continue reading Radio Authority – Emap Metro Deal
Sky Sports has announced that it will have exclusive rights to Manchester United’s home matches in the 1995/6 UEFA Cup. Since English clubs were readmitted to European competition in 1990, all of Manchester United’s home matches have been shown on ITV.Martin Edwards, Chairman of United, said; “We are delighted to sign this deal with Sky… Continue reading Sky Take United From ITV/C4 Take NBA From Sky
The National Heritage Secretary, Virginia Bottomley, is to urge the BBC to set an example to other broadcasters when depicting violence and bad language on television. She will also request a firm commitment from the BBC to remain politically neutral.Mrs Bottomley is expected to push for the inclusion of an impartiality clause in the BBC’s… Continue reading Bottomley – BBC To Set Example
According to research carried out by CNN International, the European news channel, 72 percent of the most senior and influential opinion shapers across Western Europe prefer to watch CNNI.The sample studied comprised members of the European Parliament, the European Commission, United Nations Organisations, The OECD international Chambers of Commerce, embassies and consulates.In a four week… Continue reading CNNI Research
The Electronic Telegraph, the Telegraph’s on-line newspaper has revealed that 35.3% of its users are from the professional/managerial sector.The analysis, taken from the 90,000 registered users of Electronic Telegraph, also shows that 35.9% are aged between 25-34 and 90.7% of readers are male. The Electronic Telegraph also carried out qualitative research into its users.http://www.telegraph.co.uk
Research carried out in a joint venture between ISBA and research house, ARM, Advertising Research Marketing, shows that client marketers have little or no control over the production costs on their press ads.The research, called PASS, Press Audit Subscription Survey, highlighted what ARM called “real and lasting concerns”. An example given was that supplier charges… Continue reading Cost Control Research
The combined ITV/C4 revenue for June, based on agency estimates, came in at £174.089m, up 11.9% on last June, although this is down £9m on May’s total. The ITV figure was £136m; C4’s was £38m; this is a split of 78:22.The London contractors fared best, with London as a whole up 0.56% points to 27.96%… Continue reading Television Round-Up – June Revenue
In other sponsorship news the Daily Star and Metro FM are to team up for the 1995/96 football season following the renewal of the Daily Star’s sponsorship of Metro FM sports programming. The Sponsorship will include the Daily Star branding for all sports bulletins and reports with the slogan “Ooh Aah Daily Star – Number… Continue reading Radio Sponsorship
First Choice Holidays are to sponsor the local weather forecasts in three ITV regions – Carlton, LWT and Granada, in one of ITV’s biggest sponsorship deals. The deal will take affect from 31 July. In the Carlton and LWT areas, First Choice will also sponsor the weather update, a premium rate telephone weather service for… Continue reading Weather Sponsorship
