First Choice Holidays are to sponsor the local weather forecasts in three ITV regions – Carlton, LWT and Granada, in one of ITV’s biggest sponsorship deals. The deal will take affect from 31 July. In the Carlton and LWT areas, First Choice will also sponsor the weather update, a premium rate telephone weather service for… Continue reading Weather Sponsorship
NRS has for the first time issued separate measures for Monday-Friday and Saturday readership for national newspapers. NRS found that, as suspected, Saturday readership is significantly different to weekdays.However, because the Monday-Saturday figures are now modelled from the Monday-Friday and Saturday figures, this means that the new figures cannot be compared with the pre-modelled figures.… Continue reading NRS Issues Saturday/Weekday Newspaper Readership
Ikon, the new men’s monthly magazine launches tomorrow. With a first issue cover price of 99p this glossy magazine aims to take a share of the rapidly expanding men’s sector.The cover of Ikon features the singer of REM Michael Stipe and the words Music Movies, Sport. The headings are in eye-catching fluorescent orange.Chris Roberts, editor,… Continue reading Ikon First Issue Review
CIA Sensor / MediaLab have conducted research into opinions of the ban on TV bingo advertising. More than eight out of ten (85%) of people researched do not agree with the ban.The findings come as bingo operators lobby the government to allow them to compete on a level footing with the National Lottery and the… Continue reading Most Against TV Ban On Bingo
The National Magazine Company’s Enterprise Division has announced that it is to publish a Christmas magazine for Tesco. The magazine will be sent to 3.75m Clubcard members in November. The magazine is part of Tesco’s service for its clubcard members, and is the first title to be published by The National Magazine Company for a… Continue reading Christmas Magazine For Tesco
Viacom, the US media group which owns Paramount Pictures and the Blockbuster video chain has sold its US cable and TV interests to Telecommunications Inc, the biggest US cable operator in a deal worth around $2bn.
The first takeover following Government changes to radio ownership rules has been announced. Emap Radio has made a successful bid for the Metro Radio Group. Emap’s offer, which has been recommended by the Metro board, values Metro at £98.7 million. Capital Radio, which owns 18.1% of Metro, and Chrysalis, which owns 19.5%, announced in June… Continue reading Emap Launches Successful Metro Bid
Michael Grade has been reappointed as chief executive of Channel 4 Television for a second five year term.
AMRA Ltd, the media sales company, is launching a London based magazine division and has appointed Tim Parker, previously on Financial Advisor magazine to head up the new team. The company aims to offer its sales and marketing expertise to magazine publishers looking to minimise overheads particularly in launch situations.The division is currently launching Ventures,… Continue reading Amra Launches Magazine Division
The top programmes for the first half of 1995 show that 19 out of the top 25 were on ITV. 12 of those were dramas attracting audiences of over 11.5 m.Behind Coronation Street, the second programme was Casualty, attracting an average of 15.7m viewers for the series. Following close behind was A Touch of Frost… Continue reading Top Programmes Jan-Jun – ITV Drama Dominates
