TSMS is to announce results of its Rugby World Cup sponsorship awareness study at the end of the month.
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According to new figures from GfK Marketing Services Ltd, the number of households in Great Britain with satellite TV dishes grew by 22,000 in May to 3,076,000. This is the lowest monthly increase since July 1994, and suggests that recent price cuts and special offers, which have reduced the cost for a dish to below… Continue reading Satellite Dish Ownership
The information superhighway looks set to acquire another lane next year with the news that more video-on-demand trials are to be undertaken in the UK. London-based Video Networks Ltd is to run its own trials of on-line video services to the consumer.250 homes in Hull have been chosen to receive the trial, in mid-1996. Video… Continue reading Video-On-Demand Trial In Hull
Silvio Berlusconi, owner of all three of Italy’s biggest television channels yesterday confirmed that he had rejected Rupert Murdoch’s offer for a controlling stake in his TV and advertising interests. He announced that he had chosen to bring in other foreign partners.
Initial RAJAR results for Quarter 2 of 1995 will be available on Newsline on Friday 4 August at 5pm. The full RAJAR release will be available on Monday 14 August. RAJAR has also announced the new stations to join the survey:New Stations The following Stations have changed:Choice FM (Birmingham) Northsound one/Two (replace Northsound)Eleven Seventy AM… Continue reading Rajar News
Carlton Communications has taken a 24% stake in France Tele Films, a new station which will be launched on the French cable network.
In a bid to attract more national advertising, the Big Issue is to relaunch from 1996 as a national magazine.The magazine, which is sold by the homeless, currently has a circulation of 102,142 (Jul-Dec 94) and publishes separate Scottish and Manchester editions. A national version it is hoped would provide a circulation of around 385,000.… Continue reading The Big Issue To Go National
The Newspaper Society has announced data for 1994 which shows that the total number of regional titles in 1994 was up 12.9% on 1993 to 1400. Total circulation was 49.3 million compared to 46.8 million in 1993.The biggest growing sector was the weekly frees, up from 667 titles to 800. Weekly paid titles were up… Continue reading Number Of Regional Titles Soars
The Hall Harrison Cowley group has announced it has sold three of its regional advertising agencies to MSL Advertising, part of the MSL group.Ownership of HHC’s advertising agencies in Bristol, Cardiff and Manchester will be transferred to MSL Advertising early in July for an undisclosed sum. The three agencies will continue to trade as HHC… Continue reading Hall Harrison Sells Agencies
Maximus Publishing is set to launch a new monthly title, aimed at single parents.Solo will be launched in October but will not be available on the newsstand immediately, instead targeting the members of the single parent charity Gingerbread. With an initial print run of around 10,000 and a cover price of £1.75, the editorial will… Continue reading New Title For Single Parents
