The NBC Super Channel has ended the first half of 1995 with advertising sales running 60% up on the same period in 1994. The period saw a number of new advertisers signing on to the channel, the most recent of which, the International Wool Secretariat, has chosen to reinforce its airtime deal with Teletext and… Continue reading NBC Superchannel Ad Sales Up
GWR’s successful bid for Chiltern, which is now unconditional, received acceptances for 65% of the total share capital. Capital Radio, DMGT and European Media Association were among those who accepted the proposal.However, the takeover bid means that, under current ownership rules, GWR must sell a licence. The most likely to be sold is the regional… Continue reading Galaxy To Be Sold
Regional Daily press titles from Thomson, Northcliffe and Reed teamed up with The Word to run a £125,000 campaign for The Rover Group.The Rover campaign ran through The Word membership as well as with four titles from Thompson, six from Northcliffe and three from Reed. Sixty eight regional daily titles in total published the campaign.The… Continue reading Regional Press Titles Join The Word
The Daily Star is launching a new promotion in Scotland, with a free 32-page magazine dedicated to the new football season being given free to all readers on Saturday 12 August. Football 95/96 gives details of all Premier League clubs and includes full fixture lists for the new season. The Star also launches a new… Continue reading Daily Star Football Promotion In Scotland
Inside Money, the personal finance magazine, has ceased publication. According to Centaur Communications, publishers of Inside Money, it “never achieved the circulation levels that were necessary to ensure long-term commercial viability.” Inside Money launched in February this year.
The US Federal Communications Commission has unanimously ruled that Rupert Murdoch’s US television empire consisting of eight stations is in the public interest.The ruling frees Murdoch to buy more networks, which he was prevented from doing during the two year course of the investigation. The ruling was expected, but an adverse decision would have caused… Continue reading Murdoch US TV Threat Lifted
The Media Research Group has announced full details of its 1995 conference, to be held 8-11 November in Barcelona. This year’s conference, entitled “Who should call the tune – are we paying a fair price for harmony?” will attempt to decide who is in control of the media process.Speakers include Peter Preston, Editor-in-Chief of the… Continue reading MRG Barcelona Conference – Details
Propeller Marketing’s latest quarterly survey of “Ads That Make News” shows BT’s “It’s One to Remember” ad campaign has come out top. The campaign failed to raise sufficient awareness of BT’s Phoneday, leading to thousands of complaints; consequently it was the most written about ad campaign in the national press during April to June 1995.Guinness… Continue reading BT Ads – One To Forget
MTV Europe has launched its first major UK advertising campaign. Produced in association with Tomato, the campaign has been designed to highlight individual programmes within the MTV schedule and to raise awareness of the brand itself.Entitled ‘The Identity Parade’, the imagery within the campaign includes photographs of young people whose image represents the shows they… Continue reading MTV Europe – UK Ad Campaign
Lynx has returned as a sponsor to ITV, currently sponsoring a series of Monday night Adventure Movies on the ITV Network. The Unilever owned brand is returning to the medium having sponsored an ITV movie season in 1993.The sponsorship began with the Colour of Money on 17 July followed by Frantic, Fatal Attraction, Tequila Sunrise… Continue reading Lynx Returns To ITV As Sponsor
