The findings, which are the first ever into the field, are based on 1009 pieces of direct mail sent to 70 managers with differing jobs in a range of businesses, collected over 1 week. 48% of the mailings gave targets the chance to buy direct, 34% asking for payment with the order79% included some form… Continue reading Conference Organisers Biggest Users Of Direct Mail
Former features editor of Dazed & Confused, Claude Grunitzky has launched a new monthly hip hop magazine.True covers all aspects of black culture and includes interviews, record reviews and a film section. It is aimed at both black & white readers between 16 and 30, with an equal appeal to men and women. It has… Continue reading New Magazine Launches
The Newspaper Society has issued a statement welcoming the Government’s announcement on Press and Privacy. They highlight the support for the Press Complaints Commission, the rejection of statutory press controls, and the decisin not to introduce a new tort of privacy, nor new criminal offences of intrusion.Commenting on the Government’s response, the Society’s deputy director,… Continue reading Publishers Welcome Self Regulation
The next stage of the ITC selection process for Channel 5 has started; the ITC has asked all the C5 consortia to provide clarifications for their bids on issues ranging from ownership structure, video re-tuning and programming details.National press reports have implied that UKTV, the highest bidding consortia, was undergoing more vigorous scrutiny than other… Continue reading C5 Clarifications Sought By ITC
The National Heritage Secretary, Virginia Bottomley yesterday set out steps to toughen self regulation of the press in order to curb abuses of privacy. She told the House of Commons that the Government continued to believe that self regulation of the press was the right way forward.Mrs Bottomley announced that she had written to Lord… Continue reading Government Press Regulations
Express Newspapers has announced it is to make around 220 redundancies this year, costing £7.7m. In a statement, the Express says that the internal reorganisation has come about as a result of the “radidly changing media environment”. The cost of the redundancies it hopes will be recouped within a year by a reduction in operating… Continue reading Express To Make 220 Redundancies
Batman Forever has taken £4,714,153 in its first three days of release. This is £160,984 less than the record takings that Jurassic Park took in 1993 and £1,939,357 more than the previous opening of Batman Returns in 1992. One reason why Batman Returns took less could be attributed to the fact that it was rated… Continue reading Batman Forever Box Office Receipts
Reed Elsevier is putting Reed Regional Newspapers up for sale, it has announced today. It will also sell the consumer books business in the Netherlands and the consumer magazine titles it has in the USA and the Netherlands.IPC Magazines, part of Reed Elsevier, will remain as their only consumer publishing activity.Ian Irvine and Herman Bruggink,… Continue reading Reed To Sell Off All Regional Titles
The first titles to release their January to June circulation figures are the Gruner + Jahr titles Best and Prima. The weekly Best appears unaffected by the launch of Eva, recording an increase year on year of 7.9% to 572,367. Prima, however, recorded a loss of 1.4% year on year to 557,338. JAN-JUN’94 JAN-JUN’95 %… Continue reading First Jan To June Consumer ABCs – G+J
June’s national newspaper ABCs show that the Independent’s revamp at the beginning of June was a successful move, with its Jnecirculation at 303,273,breaking the 300,000 mark for the fit time since Novemer 1993. This was an increase of 9.3% on last June’s figure, second only in terms of year on yearincrase to theTimes, which was… Continue reading Latest ABCs – Good News For Independent
