07/07/95Mrs Virginia Bottomley, the new National Heritage Secretary has begun to implement the first stages of the media ownership rules. The new rules mainly affecting commercial radio mean that the total number of licences one company may hold will increase from 20 to 35 although there will also be a limit of 15 per cent… Continue reading Bottomley Targets Radio Ownership
Muzik, the new dance magazine launched by IPC on May 10th is claiming initial success. It launched with an advertisers’ guarantee of 35,000; initial publisher estimates put the first issue sales at around 45,000.Haymarket’s new music launch, Encore, released on the same day as Muzik, has however not fared so well. Despite having Virgin as… Continue reading Music Press – Success And Failure
The latest cinema admissions released by RSA show a further decline on last year. May’s average weekly admissions for 1995 were 1.6 million, a decrease of 16% on last year’s May figure. The low admissions figure could be explained by the release in May last year of Four Weddings, together with the fact the biggest… Continue reading Cinema Admissions – Fall Continues
In a bid to attract listeners, Radio 3 are to introduce new programming in the autumn schedule. In an attempt to broaden the station’s appeal Radio 3 are to move the current morning programme which transmits at 9am and replace it with a music listening programming which is “not too challenging” according to a Radio… Continue reading Radio 3 Revamp
Chic, the glossy magazine aimed at older women which has been bought by Northern and Shell and had suspended publication, re-launches this week.
Research into readership of newspapers’ sections is to be undertaken by a joint initiative between Express Newspapers, Leo Burnett and the Central Office of Information, (C.O.I.).The three organisations have joined forces to commission independent research into what they call “this neglected area”; it will cover both Saturday and Sunday mid-market and quality newspapers and their… Continue reading Newspaper Section Readership To Be Undertaken
Responsibilities for the 1995/6 IPA Media Policy Group have been assigned. This year the IPA has shifted emphasis towards television, with four rather than three people covering television. John Perriss, chairman of the group, said: “The realignment recognises the major changes underway within the television sector where IPA input will be required in coming months.”Alan… Continue reading IPA Media Policy Group Announced
The IPA has agreed a “Customer Charter” with the UK commercial radio sector, aimed to safeguard agencies’ and advertisers’ interests.The agreement covers sales practices and accountability in the following areas:Areas available for purchase:* Open access to individual licence areas* No conditional selling of areas* All areas which have separate programming output and RAJAR research made… Continue reading Radio “Customer Charter”
Total advertising expenditure in the UK in 1994 amounted to £10.17 billion – an increase over the previous year of 8.5 per cent in real terms, in figures published by the Advertising Association in their ‘Advertising Statistics Yearbook 1995’.The Director General of the Advertising Association, Andrew Brown said:”It is interesting that every single sector had… Continue reading Advertising Expenditure reaches £10BN
The television airtime sales house, TSMS has undertaken a major restructure. The new structure features the three main business areas of airtime sales , research and information and computer services. Each company will have its own managing director and board of directors.TSMS Limited will remain as the TV airtime sales operation, headed by Jerry Hill… Continue reading TSMS Reorganises Group Structure
