07/07/95Mrs Virginia Bottomley, the new National Heritage Secretary has begun to implement the first stages of the media ownership rules. The new rules mainly affecting commercial radio mean that the total number of licences one company may hold will increase from 20 to 35 although there will also be a limit of 15 per cent… Continue reading Bottomley Targets Radio Ownership
The IPA has agreed a “Customer Charter” with the UK commercial radio sector, aimed to safeguard agencies’ and advertisers’ interests.The agreement covers sales practices and accountability in the following areas:Areas available for purchase:* Open access to individual licence areas* No conditional selling of areas* All areas which have separate programming output and RAJAR research made… Continue reading Radio “Customer Charter”
Research into readership of newspapers’ sections is to be undertaken by a joint initiative between Express Newspapers, Leo Burnett and the Central Office of Information, (C.O.I.).The three organisations have joined forces to commission independent research into what they call “this neglected area”; it will cover both Saturday and Sunday mid-market and quality newspapers and their… Continue reading Newspaper Section Readership To Be Undertaken
Responsibilities for the 1995/6 IPA Media Policy Group have been assigned. This year the IPA has shifted emphasis towards television, with four rather than three people covering television. John Perriss, chairman of the group, said: “The realignment recognises the major changes underway within the television sector where IPA input will be required in coming months.”Alan… Continue reading IPA Media Policy Group Announced
Speaking at the launch of the BBC’s Annual Report John Birt stated that 1994/5 had, for the BBC, been a year of ‘exceptional programme achievement.”The BBC is alive with creativity. We are listening and responding to our audiences.’The report highlights:* 4/5 peak time programmes on BBC1 and BBC2 were new progs made by the BBC*… Continue reading BBC Annual Report
Monday night’s episode of Eastenders has for the first time out-performed both the Tuesday and Thursday editions. It gained 13.2 million viewers and a 61% share of the total viewing audience and is part of BBC1’s strong Monday night schedule between 7pm and 9pm.ITV’s decision to show two movie premieres, The Last Boy Scout on… Continue reading TV Viewing Summary W/E 25/06/95
To coincide with its July 1st encryption, MTV has a new on-screen look, with new shows, title sequences, channel idents and studio sets. New shows include ‘MTV’s Oddities’ – showing ground breaking animation, a return for ‘The Real World’- the real life docu-drama and Reggae Soundsystem – covering reggae and dub music.
Whilst the report in today’s Evening Standard regarding Trevor East, Head of Sport at ITV, moving to Sky TV is correct, it would appear that the move will not infact take place for six month’s due to contractual difficulties.An ITV Network Centre Spokesperson told MediaTel this afternoon;”Earlier this week Trevor East asked to resign from… Continue reading East’s Departure From ITV Delayed
It has been confirmed to MediaTel this morning by senior company sources that the article which appeared in this morning’s ‘Marketing Week’ concerning a AMV/BMP merger is no more than complete and utter speculation.
Total advertising expenditure in the UK in 1994 amounted to £10.17 billion – an increase over the previous year of 8.5 per cent in real terms, in figures published by the Advertising Association in their ‘Advertising Statistics Yearbook 1995’.The Director General of the Advertising Association, Andrew Brown said:”It is interesting that every single sector had… Continue reading Advertising Expenditure reaches £10BN
