Classic FM has attracted three new advertisers to the station. Standard Life, Ernest and Julio Gallo and Direct Line Insurance will all be advertising on the station from June onwards, as part of a drive by Classic FM to attract new advertisers.Nigel Reeve, Sales Director at classic FM said:”We are particularly delighted to have won… Continue reading Classic FM Attracts New Advertisers
A report from the Periodical Publisher’s Association says the business magazine sector and independent radio are both at the top of revenue growth, and will continue to be so for 1995 and for the whole of 1996, according to the AA.MMS figures show that five of the leading six sectors in the business to business… Continue reading Radio And Business Mags Revenue – Equal Growth
The August issue of Yachting Monthly carries a Classic Yacht Supplement to compliment its sponsorship of the largest classic yachting rally, Cowes Classic Yacht Rally which takes place August 16-20.The supplement will provide an event preview, the definition of a classic yacht by Arthur Beiser, a look at classic boat equipment and other supporting features… Continue reading Yachting Monthly Gains Supplement
John Redwood, the Welsh Secretary, has confirmed he will stand in the forthcoming leadership election. He has, this morning, announced his his resignation from the cabinet to challenge John Major for leadership of the Conservative Party.
Over 2,700 million items of direct mail were sent in 1994, according to figures just released by the Royal Mail. This is an increase of 11% on last year and an increase of 116% over the past 10 years. Expenditure on the medium reached £1.049 million.The Royal Mail has begun a Summer campaign to promote… Continue reading Direct Mail Volumes Increases In 1994
Robin Morgan has been appointed editor of the Sunday Times Magazine, taking over from Kate Carr who becomes managing editor of the books, style and art’s sections of the Sunday Times. Morgan is not new to the post, he was contract editor of the magazine when Andrew Neil became editor of the main newspaper in… Continue reading Sunday Times Magazine Appointment
The Labour party is to call for a single watchdog to oversee the telecommunications and broadcasting industries. In a document outlining the party’s approach to the information superhighways, Labour will suggest that Oftel, the telecoms regulator, and the ITC should be merged into a new regulator that will be divided horizontally.This would remove what Labour… Continue reading Labour To Call For ITC Oftel Merger
Senior executives at ITV are to hold an emergency council meeting today to discuss falling audiences and complaints by advertisers about the high cost of buying airtime. The council will discuss the programme budget for 1995 and the Autumn schedule. The ITV Network Centre told MediaTel this morning that it very much doubted if the… Continue reading ITV Chiefs Discuss Sliding Ratings
The Sunday Telegraph has released more details about the launch of its Sunday Magazine. It is due to be launched in late September and will take the form of a glossy, colour lifestyle magazine. The target audience will be readers of other quality supplements as well as the current readership of the Sunday Telegraph.The advertising… Continue reading Sunday Telegraph Magazine Details
When Heart FM launches in September radio listeners in London will have 15 different local commercial stations to choose from. This year alone will have seen 4 new stations enter the London radio market; Virgin, Viva, Heart FM and Premier. Over the next 2 years the Radio Authority will be advertising 4 more licences for… Continue reading London Radio Market
