Live TV attracted almost 50% of its available audience within its first three days of transmission, according to a telephone poll of 250 cable subscribers. 81% of people interviewed were aware of Live TV at its launch last week. 55% of the sample disagreed with suggestions that the channel, owned by Mirror Group, was aimed… Continue reading Live TV Research
Maiden Outdoor Advertising is to purchase British Transport Advertising, subject to the agreement of the Office of Fair Trading and Railtrack.The combined Maiden/BTA share of each poster sheet size would be as follows:16 Sheet 48 Sheet 96 Sheet Combined Maiden/BTA 22% 35% 23% (With NSS Link-Up)Current MMC rules state that no company may own more… Continue reading Maiden Set To Purchase BTA
Women’s Weeklies’ advertising manager, Ian Scott, is to join RSA as advertising sales director. Scott will take over from Katrina Hill, who will remain at RSA in an unspecified capacity. IPC has yet to announce who will replace Scott on the Women’s Weeklies.
News International’s two marketing managers have been promoted to marketing directors. Ellis Watson becomes marketing director of the tabloids and Toby Constantine becomes marketing director for the broadsheets.
VNU Business Publications is to close Network and Connexion magazines and will be replacing them with a new weekly title, Network News.With a launch date of 20th September, Network News has an initial print run of approx 30,000 and will focus on all aspects of networking, comms and the Internet. This glossy A4 will be… Continue reading New Computer Titles
Debbie Bowman, advertisement sales director of IPC’s Southbank Group, is to leave the company later this year. She will stay at Southbank until a replacement is found.
British Telecom has announced that its Interactive TV trials due to begin this summer will include Adland, am interactive advertising service. More than 20 advertisers have already committed to participating in Adland.The trial will be available to 2,500 customers in Colchester and Ipswich at a monthly charge of £4.99 for the basic service. The Local… Continue reading BT Interactive Trials To Include Advertising
The Incorporated Society of British Advertisers (ISBA) has today published its Annual Report and Accounts. John Hooper, director general of ISBA outlines the current and future aims of the Society in 4 key objectives:“Convince the government of the importance of advertising in a market led economy; ensure a media environment that meets the business needs… Continue reading ISBA Focus On Media Inflation And New Media
The Government should remove public service TV advertising from commercial networks, currently worth around £40m, and put it as public service messages on the BBC. This is one of the recommendations of a 5-point plan put forward by CIA Medianetwork to beat spiralling TV advertising cost inflation.The 5-point plan to control TV advertising inflation is:… Continue reading Plan To Beat Rising TV Costs – CIA
Latest research conducted by GfK Marketing Services indicates that the number of British households with satellite dishes has not grown significantly in the last few months, in spite of the continuous drop in the average price of satellite recieving equipment, and recent special offers.In the first few months of this year there was a slow… Continue reading Dish Sales Unaffected By Price Cuts
