The combined ITV/C4 revenue for May has been estimated at £183,115,536 – a 4.4% rise on the same period last year and follows the trend of month on month revenue increases apparent since the beginning of the year. Between January and May 95 revenue has shown a 20% increase – up over £30m.ITV and C4’s… Continue reading TV Revenue & Shares – May
From July 1st MTV is encrypting its service on the Astra satellite. In order to continue viewing the channel via a dish viewers will need to subscribe to the Sky Multi-Channel package (Cost=£9.99 per month).Viewers accessing via cable will be unaffected.The Sky Multi-Channel Package includes:Sky One, UK Gold, Nickelodeon, TCC, Discovery, Bravo, Family Channel, CMTV… Continue reading MTV Moves To Encryption
Live TV attracted almost 50% of its available audience within its first three days of transmission, according to a telephone poll of 250 cable subscribers. 81% of people interviewed were aware of Live TV at its launch last week. 55% of the sample disagreed with suggestions that the channel, owned by Mirror Group, was aimed… Continue reading Live TV Research
The Incorporated Society of British Advertisers (ISBA) has today published its Annual Report and Accounts. John Hooper, director general of ISBA outlines the current and future aims of the Society in 4 key objectives:“Convince the government of the importance of advertising in a market led economy; ensure a media environment that meets the business needs… Continue reading ISBA Focus On Media Inflation And New Media
The Government should remove public service TV advertising from commercial networks, currently worth around £40m, and put it as public service messages on the BBC. This is one of the recommendations of a 5-point plan put forward by CIA Medianetwork to beat spiralling TV advertising cost inflation.The 5-point plan to control TV advertising inflation is:… Continue reading Plan To Beat Rising TV Costs – CIA
Latest research conducted by GfK Marketing Services indicates that the number of British households with satellite dishes has not grown significantly in the last few months, in spite of the continuous drop in the average price of satellite recieving equipment, and recent special offers.In the first few months of this year there was a slow… Continue reading Dish Sales Unaffected By Price Cuts
Channel 4’s decision to move the Derby from Wednesday to Saturday looks to be a mistake. Viewing figures for this year’s Derby are down from 4.2m last year to 3.8m this year, this is a fall of 10%. It had been hoped that moving the race from midweek to the weekend would be more viewer… Continue reading TV Viewing Summary W/E 11/06/95 – Derby Move A Flop
The Sun is today offering its readers a Sun credit card; today’s paper has an application form in the middle pages. The Sun’s card is a MasterCard, backed by the HFC bank, who are the bank behind the GM card from Vauxhall.The credit card offers no annual fee for the first year, and an APR… Continue reading Sun Offers Credit Card To Readers
EMAP plc has announced that it is to acquire the business magazine publishing interests of the Institution of Civil Engineers (ICE), which include the weekly magazine New Civil Engineer and six other titles.Integral to the acquisition is a long term agreement for publication of New Civil Engineer and Civil Engineer International, which are the magazines… Continue reading Emap To Acquire New Civil Engineer
20% of Internet users do not read a daily newspaper according to research carried out by NOP. The research, designed to provide a profile of Internet users, involved face-to-face interviews with a nationally representative sample of 5,660 people aged 15+.Key findings include; 65% of Internet users are aged 15-34 6% of users are aged 55+… Continue reading Research Into Internet Users
