National Heritage secretary, Mr Stephen Dorrell, at a London conference said yesterday that the BBC and ITV would not be viable in their present form to compete with digital broadcasting.He said the digital revolution offered the possibility of hundreds of television channels and video on demand, although it was up to businessmen, not the government… Continue reading Dorrell Warns BBC And ITV Of Digital Threat
The latest round of NRS figures, for the periods ending May 1995 show Sky’s readership figure continuing to fall. Since the introduction of a new prompt card differentiating Sky from the Sky TV Guide listings title, Sky has lost well over 1 million readers. Its latest figure, of 1,461,000 is down 51.4% year on year… Continue reading Latest NRS – Sky To Below 1.5m
The Regional Press Advertising Awards will this year be taking place on November 7 at Birmingham’s International Convention Centre. The awards are designed to encourage creative talent in Britain’s advertising agency professionals in the field of regional press advertising. The awards are open to any agency in the UK and all entries must have been… Continue reading Regi Awards
The haircare company Wella has been signed up to sponsor ITV’s Baywatch for its brand Wella ShockWaves, in a deal said to be worth over £500,000.The deal will take effect from September 23rd and will run for 25 weeks. It will be the first television sponsorship that Wella has undertaken and the first time Baywatch… Continue reading Baywatch Shockwaves
Classic FM has attracted three new advertisers to the station. Standard Life, Ernest and Julio Gallo and Direct Line Insurance will all be advertising on the station from June onwards, as part of a drive by Classic FM to attract new advertisers.Nigel Reeve, Sales Director at classic FM said:”We are particularly delighted to have won… Continue reading Classic FM Attracts New Advertisers
A report from the Periodical Publisher’s Association says the business magazine sector and independent radio are both at the top of revenue growth, and will continue to be so for 1995 and for the whole of 1996, according to the AA.MMS figures show that five of the leading six sectors in the business to business… Continue reading Radio And Business Mags Revenue – Equal Growth
The August issue of Yachting Monthly carries a Classic Yacht Supplement to compliment its sponsorship of the largest classic yachting rally, Cowes Classic Yacht Rally which takes place August 16-20.The supplement will provide an event preview, the definition of a classic yacht by Arthur Beiser, a look at classic boat equipment and other supporting features… Continue reading Yachting Monthly Gains Supplement
The most useful site on the net for anyone involved in the media industry has to be the UK Media Internet Directory; a list of media-related sites.There is a breakdown by television, radio, newspapers, magazines, media services, internet resources and advertising agencies. E-mail addresses are given and there are direct links to those companies which… Continue reading Net site Of the Week Http://Www.Mcc.Ac.Uk:80/^Jcridlan/Index.Html
Yesterday’s special ITV council meeting unanimously approved the new autumn schedule. The special meeting had been held in the face of criticism from advertisers about falling ratings and rising airtime prices, but ironically the meeting was held in the week when ITV achieved its best ratings so far this year; in peaktime ITV had a… Continue reading ITV Meeting – New Schedule Backed
John Redwood, the Welsh Secretary, has confirmed he will stand in the forthcoming leadership election. He has, this morning, announced his his resignation from the cabinet to challenge John Major for leadership of the Conservative Party.
