Over 2,700 million items of direct mail were sent in 1994, according to figures just released by the Royal Mail. This is an increase of 11% on last year and an increase of 116% over the past 10 years. Expenditure on the medium reached £1.049 million.The Royal Mail has begun a Summer campaign to promote… Continue reading Direct Mail Volumes Increases In 1994
Robin Morgan has been appointed editor of the Sunday Times Magazine, taking over from Kate Carr who becomes managing editor of the books, style and art’s sections of the Sunday Times. Morgan is not new to the post, he was contract editor of the magazine when Andrew Neil became editor of the main newspaper in… Continue reading Sunday Times Magazine Appointment
The Labour party is to call for a single watchdog to oversee the telecommunications and broadcasting industries. In a document outlining the party’s approach to the information superhighways, Labour will suggest that Oftel, the telecoms regulator, and the ITC should be merged into a new regulator that will be divided horizontally.This would remove what Labour… Continue reading Labour To Call For ITC Oftel Merger
Senior executives at ITV are to hold an emergency council meeting today to discuss falling audiences and complaints by advertisers about the high cost of buying airtime. The council will discuss the programme budget for 1995 and the Autumn schedule. The ITV Network Centre told MediaTel this morning that it very much doubted if the… Continue reading ITV Chiefs Discuss Sliding Ratings
The Sunday Telegraph has released more details about the launch of its Sunday Magazine. It is due to be launched in late September and will take the form of a glossy, colour lifestyle magazine. The target audience will be readers of other quality supplements as well as the current readership of the Sunday Telegraph.The advertising… Continue reading Sunday Telegraph Magazine Details
When Heart FM launches in September radio listeners in London will have 15 different local commercial stations to choose from. This year alone will have seen 4 new stations enter the London radio market; Virgin, Viva, Heart FM and Premier. Over the next 2 years the Radio Authority will be advertising 4 more licences for… Continue reading London Radio Market
The Times is reported to be planning a new section for its Saturday newspaper aimed at the young teenager. The new section will be targeted at those who have grown out of the Funday Times, the comic section of the Sunday Times. The Times is refusing to release any more details about the section, which… Continue reading Times Planning Saturday Youth Launch
The Rugby World Cup Final on Saturday attracted an audience of 6.5 million, according to unofficial overnights. This is 2.5 million less than England’s semi-final on the previous Sunday. Of the 6.5 million individuals who watched the final 3.7 million were men. Individuals Men Millions TVR Millions TVR New Zealand V South Africa 6.5 12.2… Continue reading Viewers Lose Interest In Rugby Cup Final
The ISBA Media Issues conference was held yesterday at the Marriott Hotel, Grosvenor Square.John Hooper, Conference Chairman began proceedings by welcoming delegates and gave a brief outline to the days speakers. Mr Hooper expressed how important creative media planning and buying was in a market that is increasingly fragmenting. He said that todays media was’mind… Continue reading ISBA Media Issues Conference
IPC has appointed Paul Williams as display advertisement controller for its Country Magazine group and Leisure Network. Williams, who has been group advertising manager of EMAP’s motoring titles for the past two years, joins IPC on June 27. He will be responsible for all the titles in the Country and Leisure groups including Country Life,… Continue reading IPC Appointments
