The Independent Television Commission has decided to take no further action on the two identical Channel 5 bids. Both Virgin TV and Channel 5 Broadcasting submitted bids of £22,002,000.The ITC asked for undertakings from the two consortia that there had been no collusion; these assurances were given, and the ITC has accepted them, although James… Continue reading ITC Clears Identical C5 Bids
Blade is the name of the new £65m billing stand alone centralised outdoor buying operation formed to service the needs of the three outdoor specialists in the Alban group – Concord, Outdoor Connection and Outdoor Focus.The new operation, which launches today, is a more formal extension of the Alban Group central buying unit which has… Continue reading Alban Group Centralised
TDI, London Underground and United Airlines will be launching London’s first Tube train to be covered in advertising on Monday. United have taken the train to mark the launch of their new Boeing 777; the train will be covered in the airline’s colours of blue, grey and red, and a message about the new aircraft.The… Continue reading All-Over Tube Advertising To Be Launched
Richard Bedwell, head of research at Carlton UK Sales, has been made redundant after more than three years heading research at Carlton.
BBC1’s new soap opera about a middle-clase family which started on Wed 31 May, attracted just 7.67m viewers. This is half a million less than the last new BBC soap, Eldorado which attracted 8.3 millions for its first episode, before it was doomed to failure.ITV’s policy of ignoring bank holiday seems to be backfiring on… Continue reading TV Viewing Summary – Castles Only Attracts 7.67m
Viewing figures for the second week of the Rugby World Cup have been released and they show a marked increase in viewing compared to last week’s figures. The top figure this week was the 8.3m who saw England beat Western Samoa.Here are the viewing figures for the latest week’s live matches: Date Match Viewing Figures… Continue reading Rugby World Cup Viewing Figures
Northcliffe Newspapers have embarked on a new inititative which will sell to national clients direct. The new Client Direct Team has been developed from the national sales operation in Nottingham. The team will report to Debbie Kinlay, London Sales Director.
David Lees, sales and Marketing Director of Talk Radio UK has appointed Steve Johnson as his deputy. Steve Johnson will join Talk Radio as sales controller.In another move to strengthen the sales team, Lees has appointed Caroline Harnett as Sponsorship and Promotions Manager.David Lees said “Both Steve and Caroline have been integrally involved in successfully… Continue reading New Appointment At Talk Radio
QualitiesAll of the qualities had a good month in May; compared to April’s monthly figures all titles recorded an increase. The Times fared best, its monthly figure was up 5.42% on April to 664,501; this is an increase of 28.38% year on year. Its 6-monthly ABC was 631,448, an increase of 33.82%.Also faring well in… Continue reading National Press Round-Up – May
The 1994 Annual Report and Accounts of the ITC have been published. The report records that total ad revenue for commercial television broke the £2 billion barrier for the first time, in 1994, rising by just under 11% on 1993 to £2,087 million.Cable and satellite advertising revenue was up 35% overall, with a one per… Continue reading ITC 1994 Annual Report – 1994 Revenue Over £2bn
