Durex is to sponsor Dial MTV, a phone-in video chart show run on MTV Networks Europe, supported by an advertising campaign in the spring of next year. During the course of the year-long sponsorship, Durex will get 179 million exposures to the 16-34 year-old target market and an estimated 14.7 million exposures to 16-34 year-olds… Continue reading Durex In MTV Sponsorship Deal
Today the TV Summit 94 is being held in Brighton. Chaired by Ray Snoddy, the media correspondent of the Financial Times, the Keynote speech will be made by Chris Smith, Shadow Heritage Secretary.Other speakers include David English from Associated Newspapers, Eugene Connell from Nynex and Nick Brien from Leo Burnett, who will all discuss the… Continue reading TV Summit 1994
Nickelodeon has recorded its highest rating on Friday 29th October,beating all channels within the Satellite Market, Channel 4 & BBC2 (kids) within satellite homes with a 2.6 average kids TVR. Nickelodeon also went on to gain a 7% share of the children’s market, beating Channel 4 and BBC2 (kids) week ending Sunday 30th October according… Continue reading Nickelodeon On The Increase
The ITC has published latest figures on the number of telephone lines connected by the UK cable industry over the last quarter. These have increased at a rate of over 36,000 lines a month, totalling 570,000 lines by October 1.The UK regulatory framework is the only one in the world so far to encourage convergance… Continue reading Cable Telephony Figures Double Over Year
John Mathews, chairman of the Periodical Publisher’s Association has been speaking today at the PPA CEO Conference, Planning for New Horizons. He called for magazine publishers to press their case more strongly to both ABC and NRS, where he believes magazines are trading at a disadvantage to national newspapers. He said, “National newspapers have to… Continue reading PPA Chairman Calls For Quality Of Readership Questions
Choice Publications has launched a new magazine this week; called Best of British, the bi-monthly title is targetted at BC1C2 men and women, aged 45-65. The title will be feature led, containing articles on travel, nostalgia and cookery, aiming to cover “the lifetime and lifestyle of British people.” The first issue contains a poll to… Continue reading Best Of British – New Magazine Launches
BUSADS, LTA’s Bus Audience Data System is now available on MediaTel. The campaign planner provides audience data, reach and frequency for bus campaigns in Greater London.Jeremy Male, Managing Director of LTA said, “Used alongside our TRAC database, which has been fully interactive on MediaTel since 1992, BUSADS will enable planners to make much faster decisions… Continue reading LTA’s Busads Now Available On Mediatel
The Monopolies and Mergers Commission has objected to the Daily Mail and General Trust’s £92m takeover bid for the T.Bailey Forman newspaper group. (Newsline 3/6/94 – Key 2) The MMC announced that it was opposed to DMGT’s bid for the Nottingham based regional publisher.The commission said that the bid could give DMGT too high a… Continue reading MMC Stops Daily Mail Takeover
The ITC has today readvertised the Channel 5 licence to provide a new service to commence broadcasting by January 1997. The licence will run for 10 years and will be awarded by competitive tender in accordance with the 1990 Broadcasting Act. The closing date for applications is 2 May 1995 and the ITC hopes to… Continue reading Channel 5 Advertised
ITV has released its response to the Government’s White Paper on the future of the BBC. It calls for the BBC to separate its activities. The ITVA response welcomes the White Paper, but cautions that there is a “need for the creation of a genuinely arm’s length relationship between its public service activities and increasing… Continue reading ITV Urges Division Of Activities At BBC
