Next Monday the IPA is to hold an evening entitled ‘Advertising to Men’. John Bacon, creative director of FCB, will be discussing the best way of tapping into the ‘inner bloke’ and resolving the issue of whether ‘men will be men’ in advertising for the Nineties. The evening starts at 6.30pm at the IPA offices.IPA:… Continue reading Advertising To Men
The combined revenue figure for ITV and Channel 4 came in at £171.7 million, up by 9% on September 1993 and 35.2% on August 1994. This is the second highest figure this year, behind May. ITV’s revenue for the month was estimated at £136.27 million and Channel 4’s £35.44 million.The contractor shares show Carlton’s share… Continue reading September TV Revenue
ABC is to hold its 3rd annual conference at the Royal Lancaster Hotel on November 21 focusing on circulation practice issues.ABC: 0442 870800
The Guardian Media Group, as part of a joint venture with Wired US, is to launch a UK edition of Wired next year. The American edition of Wired was launched 2 years ago and is a lifestyle magazine centred around the Internet. Editorial in the magazine focuses on the digital revolution and other evolving technologies.This… Continue reading Guardian To Publish Uk Edition Of Wired
Reed Regional Newspapers has relaunched the Wimbledon News, previously a free title, as a 72-page paid-for.
The Sunday Mail’s “pink-un”, a sports title on the streets at 6.20pm on a Saturday, launched last week, with Sunday Mail ads included at no extra charge.
IPC has released detailed findings from holiday surveys inserted in 21 different IPC magazines in September 1993. 4,539 primary readers’ responses are included in the survey, just under 3,000 of these females. The research brochure provides a full demographic breakdown and detailed methodology, and runs to 38 pages covering topics such as:Types of holidayDestinations visitedFinancing… Continue reading IPC Launches Holidays Research
Maiden Outdoor’s Spectacolor electronic site and Land Securities neon sites at Piccadilly Circus have passed the one million audience mark. Total adult visits per week amount to 1,036,000, compared with 921,000 in 1987. Sunday visits are up 30% to 117,000 and the number of vehicles passing through Piccadilly Circus has risen to 418,000 per week… Continue reading Maiden Hits Million For Spectacolor
According to figures published today in Media Week, the extracts from Prince Charles’ biography took The Sunday Times’ sales to an all-time high of 1.63m last week. The cover price was also cut to 50p for one week only. The other quality Sundays, possibly helped by that price cut, are each thought to have boosted… Continue reading Sunday Times’ New High
According to BARB data for w/e October 9th, ITV has recorded its highest share of viewing this year – 41.7%, and ITV and Channel 4 combined their highest share since w/e January 16th – 53.1% this week against 53.5% then.Commercial television’s combined performance was helped by BBC2, whose 8.3% share was its lowest of 1994… Continue reading ITV Achieves Highest Share This Year.
