TOPPS, the new advertising medium supplying programme features through television monitors on buses, has released its first ratecard. Two monthly packages are available – each of 10 spots per three hour viewing cycle, 1500 spots per month.Spots can be bought alongside specific programme types – £12,800 per month – or a Run-of-Cycle option is available… Continue reading Topps Ratecard
The usual round of leaks ahead of a the next RAJAR data (released Tuesday) are said to show that commercial radio has about 200,000 listeners more than BBC radio now (28m compared with 27.8m).ILR is said to have achieved a 47% reach (22m); Radio 1 is down further to 24% (11m), and Atlantic and Virgin… Continue reading Commercial Radio Overtakes BBC
Reed Regional Newspapers has relaunched the Wimbledon News, previously a free title, as a 72-page paid-for.
At the annual meeting of News Corporation yesterday, Rupert Murdoch admitted that the Sun’s 20p cover price cost the paper £1m a week at one stage. He said that the price of the paper, now 22p,would gradually rise.“We expect to hold the majority of our circulation gain as we go back up in price slowly.”Of… Continue reading Sun Price To ‘Rise Slowly’, Times To Stay At 20p.
A House of Commons debate, sponsored by the Newspaper Society, voted decisively in favour of newspapers having a major role to play in new interactive media markets, but newspaper consultant Jim Chisholm warned that,in the UK,government legislation could stop the multimedia revolution getting off the ground.Crenagh Lodge, chairman of CLK argued that newspapers would only… Continue reading Newspapers Positioned To Drive New Information Highways
A new study by CIT Research finds that 32 million of the 155 million homes in Western Europe are now cable TV subscribers. Of 47 million households able to watch satellite TV, just under 70% do so via cable TV networks.CIT predicts that there will be 55 million cable TV households in W. Europe by… Continue reading Cable TV Networks Reach One In Five In Western Europe
Twix has signed up for a second time as the sponsor of the ITV Chart Show,which returns on Saturday (October 22). This was the first ITV programme to be sponsored.
Express Newspapers is embarking on the final stages of research into readership of its weekend sections-“This Week” (the Daily Express Saturday review section) and “Classic” (Sunday Express 3 section).Details of the research should be available by late November.A report in today’s Marketing Week that the Sunday Express is searching for a new agency is jumping… Continue reading Express Researches Weekend Sections
The ITC is inviting applications for the cable licence covering the whole of Northern Ireland, approximately 530,000 homes. Applicants do not have to cover the whole area.The application deadline is January 23rd 1995.
As the BBC announced its line up, but few other details, for the weekly live National Lottery draw, the speculation continued as to how ITV might respond. Rumours range from simply running the winning numbers across the bottom of the screen to putting on a competitive lottery-associated programme.The BBC’s presenters will be ex-Blue Peter girl… Continue reading Will ITV Launch Own Lottery Programme
