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The Kite Factory’s MD James Smith looks at how subscription services have fared during the Covid-19 pandemic.

MullenLowe Group’s senior strategist, Fran Griffin, reveals the thought process behind the agency’s most recent recruitment campaign for the NHS.

Samsung TV Plus is to become the first third party publisher partner of ITV’s Planet V as of early 2021.

The days of annual media planning should be behind us, argues Kantar’s Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.

More than a third of advertisers are planning to invest more in radio during 2021, according to new research.

Respondents expressed concern that home working will have created “dangerous knowledge gaps” around sexual harassment.

Out-of-home (OOH) agency Kinetic has hired Keith Kaplan as its new global CEO, succeeding Marc-Antoine de Roys, who recently announced his retirement.

The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.

Wunderman Thompson has named Amazon, Samsung and Apple the world’s most “inspiring” brands, as part of new research which, according to the agency, proves a strong correlation between inspiration and brand growth.

Partner content: Radiocentre’s planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.