A new Mediatel Connected whitepaper reveals the patterns and behaviours of online shoppers by age, as well as the impact Brits believe ecommerce has on their lives.
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ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
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Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
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Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.
Partner content: With the launch of Ipsos iris imminent, UKOM’s CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.
Mail Metro Media’s executive director of advertising explains how he turned the business into a digital first team & his strategy for the next year.