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Demand Science’s president internationa looks at the importance of data for the evolving role of sales and marketing

The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor

Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.

Success comes with its own unique problems, as the media agency founders learned and almost paid dearly for.

Advertisers have seen a 10% profit increase due to advertising in newsbrands over the last three years, new research from Omnicom and trade body Newsworks has found.

The Mediatel Connected team has pulled together a free whitepaper looking at the audio market.

The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.

Snap Inc. made its case that it was the video content platform for Gen Z, what they call “the Snapchat Generation”. 

The Competition & Markets Authority has fined Facebook £50m after “deliberately” failing to give information to the UK regulator as it investigates the purchase of Giphy.

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts