Emodo Supply, verified by Three UK, aims to deliver a marked reduction in wasted impressions and significant improvements in return on advertising spend.
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After a promising September, the majority of newsbrands saw their circulations drop period-on-period in October, according to the latest figures from ABC.
| Tim Lumb
Tim Lumb, director at Outsmart, explains the significance of a new collaborative study from the out of home sector
Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data
The Advertising Association (AA), in partnership with the IPA and ISBA, has launched an initiative to help UK advertising respond to the climate crisis caused by CO2 emissions.
Addressing a challenge posed by Nationwide’s Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.
To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today
Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.
Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.