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Advertisers have more success with campaigns which divide their media spend online and offline, a new research committee has found.

Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.

The UK accounted for the fewest hours of linear TV viewing among big European countries during the pandemic, Samsung TV data has found.

While social media is efficient in driving reach, its effectiveness is limited.

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.

Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.

Consumers’ search and behavioural patterns can tell us a lot about what media planners and marketers need to watch out for.

The ASA is the key to trust, but so too are better and fewer ads, says Dominic Mills

Sexual harassment at work is going to return, so we need to create the environment where it gets reported and responded to appropriately, writes Jan Gooding

Christmas is around the corner and consumers, brands and advertisers are gearing up for the festive season. What will be top of their lists?