Kinetic WW’s head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.
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Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
Dr James Carney, founder of AI-powered intelligence company Texture.AI, reveals how the US presidential election has played out over Twitter.
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’