Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
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The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns.
The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Jan Gooding offers strategic planning advice for brands looking to navigate their way through the disruption.
Dominic Mills debates a Christmas dilemma, and it’s not just which five people to invite over for lunch.
Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
Starcom UK’s managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.
Full report available at: Mediatel > Connected > Consumer Surveys
