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Full report available at: Mediatel Connected; TV

Dominic Mills wonders if vowel-free branding will catch-on and why trade bodies bother drawing their own conclusions from meaningless surveys

Raphaël Rodier, global chief revenue officer at Ogury details the opportunities for mobile advertising and how to evolve for the changing landscape

Brits have been saving over the past year and we’re ready to shell-out. Zack Sullivan, Future’s CRO UK, reveals insights into our spending plans

Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands

The island of Ireland marketing body tells the IAA’s Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel

Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement

Helen Rose, head of insight & Analytics at the7stars identifies three mindsets that are defining UK levels of engagement in the experience economy as we emerge from lockdown

Raymond Snoddy goes in search of a media conspiracy or two amongst the political accusations currently engulfing Boris Johnson

With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas