Lockdown Britain was more responsive to direct mail (DM) campaigns than at any point in the three years since JICMAIL began tracking activity
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Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre
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As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.
Gardening titles saw circulations rise across the board for the first half of 2020 as lockdown Britain sought inspiration and horticultural solutions. While cookery titles experienced a mixed bag of results
Despite TV viewing becoming the mainstay of lockdown life, the television listings market continues to witness declines in print circulations
Unsurprisingly, with the nation in lockdown for much of it, the last six months were less than kind to the women’s magazine market. Almost all titles saw their circulations drop significantly, both over the period and over the year.
With the Covid-19 pandemic initiating nationwide school closures and keeping both parents and children in their homes, Dennis Publishing’s The Week Junior recorded a strong performance for the first six months of 2020.
How should news crews report on this summer’s ‘migrant’ boats? With greater care over their language, argues Ray Snoddy.