On the third anniversary of GDPR, Alex Steer, global chief data officer at Wunderman Thompson discusses this inflection point for digital marketing
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Anna Lungley, chief sustainability officer at Dentsu International offers advice for leaders to be part of the movement to Net Zero
Digital advertising is a major contributor to carbon emissions around the world.
Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.
Raymond Snoddy points out the folly behind a resurgent threat to sell-off Channel 4
Bobi Carley questions the communication between marketing and finance and asks whether anything has changed as result of taking talk online
James Parnum, partner at MediaCom UK, sets out the three rules of data for successful growth strategies
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.