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It’s curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.

Full report available at: Mediatel > Connected > Connected Surveys > Explorer

Partner content So, it turns out the world is able to completely unravel in less than one fiscal quarter, writes Arif Durrani, and trusted media brands have an influence over what happens next.

To celebrate The Future of Audio, we asked experts to nominate their favourite audio ads (which of course, they had nothing to do with…)

Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.

As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.

In celebration of The Future of Audio, Ray Snoddy looks at how radio has become more than just essential listening during the COVID-19 pandemic.

Being the market leader doesn’t guarantee continued success over time and the latest data shows just how tricky it is to hold onto that position in the world of voice assistants.

Indy media agency The Kite Factory has promoted its client service director James Smith to UK managing director after nine years with the business.

Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.