The Ad Association’s work to rebuild trust is right and sensible, but one can’t help but feel that the target audience is missing.
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ITV has hired Sanjeevan Bala as its new group chief data & AI officer, starting May this year.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, according to the latest AA/Warc adspend report. Here, industry experts analyse the findings.
Full report available at: Mediatel > Connected > Connected Surveys > Data
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.
Guardian Media Group has vowed to no longer accept advertising from fossil fuel companies across its titles in either digital or print.
In the years leading to Brexit national newspapers often indulged in political fantasy, writes Ray Snoddy. How will they behave once we finally do leave the EU?
Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco’s Nick Ashley.
News UK is launching a national digital radio station in partnership between The Times, The Sunday Times and audio business Wireless.