Channel 4 has promoted chief commercial officer Jonathan Allan into the newly expanded chief operating officer position, replacing Keith Underwood.
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Channel 4 has appointed Sophie Lloyd to the newly created role of branded entertainment & creative leader, poaching her from creative agency Mother.
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
Independent out-of-home (OOH) agency Talon has named Imran Elahi as its first head of digital, charged with driving digital OOH innovation.
Full report available at: Mediatel> Media Landscape> Revenue & Forecasts
Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.
This month the Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.
