Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
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A new Mediatel Connected whitepaper reveals the patterns and behaviours of online shoppers by age, as well as the impact Brits believe ecommerce has on their lives.
ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding
Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads
Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.
Partner content: With the launch of Ipsos iris imminent, UKOM’s CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.