TV advertising is now wholeheartedly embracing user generated content – but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
Showing 7501-62,953 of 62,953
More Newsline articles
David Cloudsdale looks at what can be done to make TV advertising more nimble.
Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.
Full report available at: Mediatel > Connected > Consumer Surveys
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what’s the solution?
Merkle, the performance marketing agency, has announced the promotion of Craig Dempster to global CEO, taking over from David Williams who has held the role for 32 years.
Full report available at: Mediatel > Connected > Consumer Surveys > Explorer
In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.
Mediatel is delighted to announce the themes, first round of speakers and upcoming sessions for next week’s live stream of Future of TV Advertising UK.