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Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.
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Paid search also reached a new milestone this year, exceeding $100bn for the first time.
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.