The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.
More Newsline articles
Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.
According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.
Full report available at: Mediatel Connected > Display > Press
PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.
After more than three decades, women’s lifestyle magazine Marie Claire is to cease print operations in the UK, moving solely online.
Our industry is full of brilliant and creative people. Let’s support their wellbeing and help them and adland as a whole.
Sponsor content: ABC CEO Simon Redlich reminds us why we need standards – and how you can use a new guide to identify which ones are relevant to you.
The two-year deal sees DAX appointed as the exclusive advertising sales partner for the new commercial podcast portfolio, which includes its debut podcast, The Birthday Game, hosted by Richard Osman.
