Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
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Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
Time Out Media, publisher of freebie mag Time Out, has become the second magazine publisher in the UK to pool its digital ad inventory into The Ozone Project.
Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.
Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.
Sponsored: Addressability alone does not deliver the level of personalisation necessary to resonate with a listener on a deeper level, writes Niki Stoker.
Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
From ambiguous slogans to inept newspaper briefings, the government’s new communications policies are in danger of costing lives, writes Ray Snoddy.