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I’ve sensed a new spirit of collaboration amongst media owners, clients and agencies – and Mediatel is here to bring them even closer together.

Channel 4 has hired the former commercial director of Unilad, Matt Ford, to lead the sales division of its Digital Content Unit (DCU), the commercial broadcaster’s new in-house digital agency.

Beano Studios has appointed ex-Vice UK boss Matt O’Mara to the newly created role of chief commercial officer, reporting directly to CEO Emma Scott.

VaynerMedia’s Ben Allison has relocated from the agency’s New York office to take up a new position as vice president of global media in London.

A new marketplace that “digitises word-of-mouth” and allows online shoppers to make charitable donations as part of their purchases launched this week.

Steve Edwards offers a guide to help you change your planning game.

Full report available at: Mediatel Connected > Connected Surveys > Data

Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.

Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.

The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.