Nostalgia can be a very powerful tool for advertisers, writes Dominic Mills – especially when the future seems so uncertain. Plus: how coronavirus is impacting media and advertising.
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As The Attention Council hosts its launch event, Magnetic’s Anna Sampson looks at the growing movement to change advertising for the better.
By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.
Pidgeon, who took on the role at the end of 2012, will depart on May 1 after more than seven years in the role.
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.
From scoops to damaged businesses, Ray Snoddy looks at how coronavirus is impacting the media and advertising sectors.
Out-of-home audience research body Route is evolving its measurement system to include “spot level” ratings for ads played out on digital screens.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
Sponsor content: New market intelligence sets a sonic path for marketers, writes Veritonic’s Scott Klass.
Wavemaker UK has appointed Elliott Millard as its new head of planning, poaching him from rival OMD.