David Pidgeon looks at how the ‘backbone of industry decision making’ could be changed in the long-term.
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Taking its lead for the development from feedback across the media industry, the updated module provides swift insights into consumer behaviour.
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
Should we really be ploughing ahead with a public consultation on the future of the BBC licence fee when society is being reshaped by a pandemic?
European-based adtech firm Adform has hired Troels Philip Jensen as its new CEO, replacing co-founder and CEO Gustav Melletin.
Cooke joins from Omnicom Media Group UK where she held the role of managing partner for new business and marketing.
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’.
WPP has withdrawn its guidance for 2020 and implemented a number of new measures in order to cut costs, following a “weaker” March performance amid the ongoing Covid-19 crisis.
History has taught us that rapid adaption and innovation can be critical factors for businesses during severe economic shocks, writes Natalie Cramp.
