Our increasingly networked world is set to surprise in profound new ways, argues the futurist Tracey Follows.
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In its first acquisition since receiving investment from the French group Fimalac last month, London-based digital ad agency Jellyfish has bought creative agency Social Life.
As they hightail it out of the company, M&C Saatchi’s board members have inadvertently made the case for diversity, writes Dominic Mills.
Full report available at: Mediatel Connected > Display > Press
As the political landscape of the UK changes and the pound soars, our experts and industry figureheads give their reactions.
This month Mediatel hosted the tenth annual Future of TV Advertising, a global conference offering strategy and thought-leadership for the broadcast market.
The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom’s executive head of strategy said this week.
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”