TV marketing body Thinkbox has launched a free-to-use cross-media optimisation tool, designed to help marketers choose the optimal media mix for their specific business objectives.
Showing 7891-62,954 of 62,954
More Newsline articles
The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.
Dame Carolyn McCall and Sir David Clementi have both warned for the need to reform legacy broadcast regulation. It’s vital their warnings are heeded, writes Ray Snoddy.
Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.