More Newsline articles

With the car now a very different mechanical beast than it was only a few years ago, automotive brands need to be sure that their advertising strategies keep up with the pace of change.

As it looks to “reinvent” the agency model, management consultancy Accenture has today announced the acquisition of Droga5, the creative shop.

We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?

Dentsu Aegis Network has warned that falling consumer trust in digital services could have “significant implications” for brands, as 60% of UK consumers no longer trust businesses to protect their privacy.

Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.

STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.

Bilmes enlightens men working in advertising on what to wear this year if they want to be ahead of the curve, while Metcalfe discusses the future of media agencies.

The new name comes seven months after former CEO and founder, Mike Colling – after whom the agency was originally named – stepped down from his position.

Sponsor content: Marketing is blighted by the Cobra Effect – and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.

Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.