More Newsline articles
Outdoor media company Clear Channel has been awarded the contract for more than 200 digital advertising screens across some of the UK’s largest shopping centres.
Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.
There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?
GroupM’s long-serving forecast specialist, Adam Smith, has died following a battle with cancer.
Michaela Jefferson speaks with one of the UK’s top media planners about his ambitious new plans – and the frustrations helping to drive them.
Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform’s director of agencies, UK and Ireland.
Mindshare’s Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.
Sutherland talks to Michaela Jefferson about getting the business back on track, painful pitches and bringing the positivity back to adland.