Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
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STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.
Bilmes enlightens men working in advertising on what to wear this year if they want to be ahead of the curve, while Metcalfe discusses the future of media agencies.
The new name comes seven months after former CEO and founder, Mike Colling – after whom the agency was originally named – stepped down from his position.
Sponsor content: Marketing is blighted by the Cobra Effect – and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.
Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.
Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.
There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?