In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
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FEPE International, the global body for the out of home (OOH) industry, is set to rebrand as the World Out of Home Organization.
As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
George Osborne, editor of the Evening Standard, has announced an imminent round of redundancies for the newsbrand’s editorial teams as it merges its digital and print operations.
Almost a year after resigning as chief operating officer of Publicis Sapient EMEA, Ewen Sturgeon has returned to the agency world as Wunderman Thompson’s CEO, Europe and South Africa.
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
The International Ad Association is hosting another of its free mentoring experiences for anyone looking to develop their career in the media and advertising industry.
The new president of the IPA has today outlined his two-year agenda, calling for the ad industry to become “partners for growth” in a world of “fundamental change” for clients.
After years of operating at a loss, Guardian News & Media has managed to reverse its fortunes and break even at an EBITDA operating level for the 2018/19 financial year.
As London Live seeks a buyer, Ray Snoddy looks at how Jeremy Hunt’s US-style local TV project has been bypassed by history