If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
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Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.
Sponsored: The IPA’s Simon Frazier explains why accountable data is more important than ever in today’s planning world.
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
The deal comes as the group looks to grow its ability to drive data-driven, personalised experiences at scale. Epsilon employs 9,000 employees, including 3,700 data scientists and 2,000 technology delivery experts.
Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.
Meanwhile Blue 449’s managing director, Lindsay Turner, has been promoted into the position and appointed to the Publicis Media UK board with immediate effect.
Alice Tonge, head of Channel 4’s in-house creative agency 4creative, has elected to step down from her position and will be leaving the organisation this summer.
Our experts (and a few Lush customers too) share their views on the beauty brand’s surprise move to pull itself from social media.