Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.
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More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
Adtech firm IPONWEB has hired Moritz Wuttke as its senior vice president, commercial for its newly-created TV Solutions Group.
Havas’ preposterous ‘meaningful brands’ report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
The former boss of Dentsu agency Carat has been promoted to president of global client solutions, a newly-created, group-wide role at the advertising network.
Full report available at: Mediatel > Media Landscape > Performance> Annual cinema admissions
Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers – and how other advertisers can learn from the tactics deployed.
YouTube is once again in hot water – this time over communities of paedophiles active on its platform. Why aren’t more advertisers making a stand?
IPG media agency UM has appointed Victoria Steward as its first head of growth, to develop the agency’s growth strategy in the UK and support its global activity.
The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.