If you went into your local Sainsbury’s and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
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Mazuma mobile has been announced as the new sponsors of The Circle, Channel 4’s reality gameshow series, when it returns to screen this autumn for its second season.
The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.
Influencer blunders are numerous – but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.
Independent media agency BBJ&K has appointed Ben Emerton as client services director.
Why are the most loyal customers the ones so easily abused by brands?
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
Commercial broadcaster Sky is planning to add two new channels to its entertainment portfolio: Sky Crime and Sky Comedy.
UK broadcasters must play a cautious game if they want to stop viewers looking at the Netflix menu, writes Ray Snoddy.