Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
Showing 7981-62,424 of 62,424
More Newsline articles
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
Full report available at: Mediatel Connected > Display > Press
The managing director of Mediacom Manchester, Nicola Marsh, has been selected as the new chair of Manchester’s NABS hub.
Now entering its second year PAMCo is able to show year-on-year (YoY) data for the first time on all publisher platforms – covering smartphones, tablets, desktop and print.
The latest cross-platform audience figures for UK newsbrands show a general growth in readership – although there were numerous declines in both print and tablet readership across the market.
Demonstrating the growing strength of the UK’s ad industry, the AA has published the sector’s first-ever exports tracker, showing international trade in UK advertising services reached £6.9 billion in 2017.
BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.