The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?
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Jan Gooding: The backlash against brands for advertising on Pornhub proves the risks of ad placement are as high as the messages they carry.
TV marketing body Thinkbox has launched a free-to-use cross-media optimisation tool, designed to help marketers choose the optimal media mix for their specific business objectives.
The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.
Dame Carolyn McCall and Sir David Clementi have both warned for the need to reform legacy broadcast regulation. It’s vital their warnings are heeded, writes Ray Snoddy.
Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.