Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix
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Japan’s audience measurement body for TV has launched a collaborative platform which measures broadcaster online viewing data at census level, underpinning trading of online inventory across all major commercial broadcasters.
According to the latest UK agency estimates, ITV saw its revenues fall -20.8% year-on-year (YoY) in June, bringing its total down to £92.4m from £117m last year.
With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.
Dentsu Aegis Network has promoted Amplifi’s Mike McCoy to UK chief executive of its global media agency, Vizeum.
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world
Today the 2020 Mediatel Media Research Awards has opened for entries, with media owners, industry bodies, researchers and agencies invited to enter their projects for consideration.
It’s strange now to think there was ever a time when radio was thought to be on its deathbed. In an average week, 89% of the UK population are now tuning in across both BBC and commercial stations, listening to 20.8 hours of live radio each. And according to the latest figures from Rajar covering… Continue reading Commercial radio hits new milestones