Brands need to build fully immersive experiences if they are going to futureproof themselves against a new wave of consumer, the founder of e-commerce platform Not On The High Street said this week.
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Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
Last year’s MAD//Fest London launch event was awarded ‘Best Networking Event’ at the UK Conference Awards held last Friday at the Tower of London.
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In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.