As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.
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Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
In his new role, Womack will focus on building growth by delivering people-based platforms and solutions to clients at scale across the EMEA market.
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the “ethos” of the new company.
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
