More Newsline articles

This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.

De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.

Newsbrands will have to limber up for more flip-flops on their editorial lines, writes Raymond Snoddy as he surveys the media landscape during the chaos of Brexit.

Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.

If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.

After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.

The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.

ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.

Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.

In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.