The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
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The network is set to launch in the first quarter of 2020.
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Full report available at: Mediatel > Connected > Connected Surveys > Explorer
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More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.