The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
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With Amazon’s ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.
Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden
After the champagne corks have popped there is a far more important issue for the future of newspapers, writes Ray Snoddy.
Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
In his new role, he will work alongside the senior radio management teams to identify new market and commercial opportunities and will also lead development of Bauer’s European audio businesses.