In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
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In brief: Dentsu media agencies Carat, iProspect and Dentsu X will be able to access OOH Capital’s consultancy services through its own OOH service platform.
PinkNews has hired Alice Beverton-Palmer in the newly-created role of head of creative strategy and platform partnerships and Nic Keaney as managing editor.
In brief: The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”.
In brief: Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist.
In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
In brief: WPP has acquired Goat, the international influencer marketing agency.
In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.